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China IP Inside and Out
The latest developments in China’s intellectual property judicial practice
A fresh perspective and a deeper understanding of IP protection in China
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Navigating the New Paradigm of Trademark Management in China
In recent years, Chinese trademark law has undergone a notable shift, with greater focus placed on the genuine use of trademarks. As a result, there has been a marked increase

A Guide to Registering Trademarks with Foreign Country Names in China (Judgement Attached)
When assisting international companies entering the Chinese market, one of the most common and challenging issues we face involves registering trademarks that include or reference foreign country names. At first

Tactical Trademark Guardianship: Safeguarding Your Brands from Che San Challenges in China
Following the discussion on essential trademark compliance—such as strict adherence to registered mark formats, statutory deadlines, and approved classification limits—this advisory focuses on the complex issue of maintaining defensive trademark

Navigating Celebrity Portrait Rights in China
A recent inquiry from a client at a leading film production company highlighted a critical issue: How can the unique persona of a star character be protected within the film

When the Shield Breaks: The New Age of Internet Liability
In recent years I have witnessed a significant and crucial transformation in the digital world. Core internet services—such as CDN acceleration, DNS resolution, and development frameworks—have traditionally operated under the

China New Guidelines on E-commerce Platforms and Trademark Infringement: Key Insights for International Businesses
Overview To tackle the increasing problem of trademark violations in China rapidly expanding e-commerce industry, the State Administration for Market Regulation (SAMR) has introduced draft regulations titled Regulations on E-commerce

The Sub-Licensing Challenge in China: An Important Case Study Highlighting Risks in Foreign Brand Licensing
A recent decision by the Shanghai Intellectual Property Court offers a vital lesson for international brand owners and their Chinese partners. The court overturned a lower court ruling in a

China’s First Case Involving AI-Generated Voice Infringement
Introduction: The Emerging Landscape of AI Voice Rights Protection The swift progress of artificial intelligence has dramatically changed the ways we create, share, and consume digital content. One of the
